UX DESIGN STRATEGIES
A positive user experience leads to more time on-site and an increase in conversions.
Today’s busy consumers expect websites to be easy to use on any device. Slow load times, confusing navigation, and a poor mobile-user interface can alienate website visitors (who can probably find what they’re looking for a different website). Businesses that want to remain competitive need a website that’s designed for the best user experience (UX).
UX design requires anticipating all the ways users might access a site, how they’ll move through it, and what their expectations are – and an ongoing effort to fine-tune functionality.
Download our UX Design Guide to read about how designers use graphics, layout, and navigation to lead website visitors toward a specific goal.
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